ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Tea : Putting the Flavour Back

The tea industry has cut back its export projection for 2001 by 10 million kg to 205 million kg, mainly due to the continuing decline in exports to Russia – from 92 million kg in 1999 to 86 million kg in 2000 and an estimated 70 million kg this year. Russia however still accounts for the major portion of India’s tea exports. Indian tea is facing stiff competition from other cost-competitive exporters such as China, Kenya and Vietnam as well. India’s share of the world tea market has declined from 45 per cent in 1951 to a mere 14 per cent now. Indian exports have also been declining in value terms in recent years due to a lower unit price realisation. While the world’s largest tea exporter, Sri Lanka, sold abroad over 300 million kg of tea in 2000, Indian exports were only 201 million kg.

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