ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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'Amul': Story of a Growth Model

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This book provides the fascinating story of ‘Operation Flood’ (the ‘White Revolution’) that has, over the past three decades, provided a constantly increasing sustainable production of milk of improved quality and made it available to consumers in most urban areas of India. Behind this success story is the indomitable spirit, the unrelenting and untiring efforts of one man – Verghese Kurien. The white revolution in this country is synonymous with him. It is he and his team of dedicated comrades who are responsible for this wonderful feat in establishing India as the largest producer of milk in the world today. They shared the vision of establishing the cooperative movement on scientific principles. To lay persons, Verghese Kurien’s role in ushering in the milk revolution is largely unknown. He is best known to most as India’s ‘dudhwala’ – the man who built the cooperative structure that reaches millions of small dairy farmers and connects them with teeming millions of consumers of milk, butter, cheese, chocolates, and a host of other products. To some, he is also known for his fight to liberate cooperatives from archaic legislation, a man who has fought a long battle to ensure that producers have the right to control the resources they create.

The book An Unfinished Dream of Kurien’s speeches, spanning nearly 40 years from 1955 to 1994, is the story of the pursuit of a dream. He begins with a clearly defined blueprint for a dairy cooperative marketing structure that would link millions of milk producers with urban consumers. He moves on to enlarge and further refine the nature and power of the cooperative structure incorporating into its statutes the role of the professional and the obligations of India’s elite. Then with the passage of time, he responds to attacks: the assaults of bureaucrats who fear the implications of successful institutions run by producers; objections by academicians; the sabotage by vested interests and the opposition of international financial institutions and multinationals. In more recent speeches, he turns to the dream renewed – a dream whose importance has been enhanced by the turn of events in India and which has relevance even beyond India.

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