CEAT Tyres, Procter and Gamble, Punjab Tractors

CEAT TYRES Expanding Market In the Rs 8,000 crore plus Indian tyre industry, the R P Goenka controlled CEAT Tyres has sought to change its strategy to emerge as a leader in all segments of the market. The stress is now on customisation of services with a personal touch to retain loyalty. CEAT has been implementing the restructuring strategy suggested by the consulting firm, Mckinsey and Co. The tyre industry growth is 6 per cent per annum and CEAT has set a target of 14 per cent growth for the current year.