ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Corporate Response to Economic Reforms

The impact of economic reforms can be assessed and policy fine-tuned by examining changes in corporate strategies in response to the reforms. This article analyses available evidence to find that industrial concerns have been consolidating their activities to retain competitiveness but research and development has suffered. Quality upgradation is a priority but product differentiation is favoured over improvement in marketing and distribution. Export orientation is limited.

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