Firms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research.
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EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.