NIRMA-Backward Integration

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Vol. 33, Issue No. 8, 21 Feb, 1998

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Vol. 33, Issue No. 8, 21 Feb, 1998

NIRMA-Backward Integration

Vol. 33, Issue No. 8, 21 Feb, 1998

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Market Development THE leader in the oral care segment, Colgate- Palmolive has a 60 per cent market share of the domestic white toothpaste market. The country's number one brand for five years in a row since 1992, the company's name has become virtually synonymous with oral care today and is a household name all over the country.

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