ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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CADBURY INDIA-Not All Sweetness

EPW Research Foundation CADBURY INDIA Not All Sweetness CADBURY INDIA, the manufacturer of well known chocolate bar brands such as '5 Star', 'Dairy Milk', and the more recent 'Perk', tasted the bitter experience of a fall in its bottomline during 1996. The company saw a 2.2 per cent fall in net profit, despite a 13.2 per cent increase in its operating profit during the same period. The main reasons for this fall were the sharp increase in depreciation provision (up 32 per cent) and the absence of any significant non-operating income (the company's non-operating income last year stood at more than four crore rupees).

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