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APPLE INDUSTRIES-Rapid Diversification

bugged the Marketing Chumps and the Best Marketing Company awards. The company introduced miniature pet bottles which were said to be welt received by the market. The acquisition of the distillery unit at Nasik from Western India Enterprises was completed. The polymer division completely restructured its operations and upgraded its plant and us turnover grew by 45 per cent in volume and 32 per cent in value. The division has emerged as the leader in the Indian polystyrene market. The company is expanding the polystyrene capacity by setting up a 4,000 tonne plant in Gujarat which is to commence operations by June 1996. An investment of Rs 60 crore is being undertaken for this project.

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