ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Countering US Imperialism-Cultural Imperialism versus Cultural Nativism

Countering US Imperialism Cultural Imperialism versus Cultural Nativism? Surinder S Jodhka Shailaja Ramaiyer S Seethalakshmi JAMES PETRAS' piece ('Cultural Imperialism in Late 20th Century', EPW, August 6) on the growing importance of cultural commodities in the exploitation of third world societies by US imperialism and uses of media and culture in extending its domination through conditioning of minds and markets in countries of Asia, Africa and Latin America is surely a timely contribution to the growing literature on the "other side" of the "new economic policies"/liberalisation. Much of the criticism of economic reforms operates within purely economic variables. By talking about culture he is not only highlighting another side of the story but he is also trying to shift the paradigm of understanding economic processes during the post-cold war period.

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