ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Indian-Language Newspapers and Why They Grow

Indian-Language Newspapers and Why They Grow

They Grow Robin Jeffrey The last 15 years have seen a remarkable growth of Indian-language newspapers which are increasingly attracting major advertisers. In most regions, intense rivalries have developed as newspapers use new technology and time-honoured techniques of journalism in a contest for increased circulation and advertising. What are the factors which have driven the expansion of the Indian-language press?

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