ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Test-Marketing of New Products in Rural Areas

Test-Marketing of New Products in Rural Areas

Rajendra K Aneja Rural areas exhibit sharper and varied regional preferences with distinct predilections, habit patterns and behavioural characteristics. A company has to assimilate these regional and local variations in the marketing-mix of a new product.

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