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BATA INDIA-Strong Marketing Effort

achieved and exceeded the specific growth and profit targets, the personal products and soaps and detergents groups posted record volume growth with successsful introduction of several new products. Exports registered an impressive growth, earnings in foreign exchange rising from Rs 14,556 lakh to Rs 17,758 lakh, despite the turmoil in the erstwhile Soviet Union (a major market segment) and the recessionary conditions in parts of Europe and the United States. Inclusive of exports made by 100 per cent subsidiary Index- port, exports crossed the Rs 202 crore mark and set a record in the company's 60-year history. As a result, the company generated a positive balance of payment contribution of Rs 105.7 crore over and above its foreign exchange requirements for imports, dividends, etc, while in recognition of its impressive export performance over the last three years, the government conferred upon it the status of Star Trading House.

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