ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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INDIA CEMENTS-Forward Integration

Cutting Out Deadwood the production of grey cement for the year 1989-90 was 74.39 lakh tonnes against 52.82 lakh tonnes during the preceding eight-month period. The sale of grey cement aggregated 74.97 lakh tonnes during 1989-90 against 52.51 lakh tonnes in the preceding year. An all time record was achieved in the sale of refractory products at 51,776 tonnes against 26,878 tonnes in the preceding year. The company was forced to discontinue the manufacture and sale of white cement at Kymore due to poor quality of limestone. The overall return on investment earned showed substantial improvement during the year 1989-90 to 2.75 per cent from a negative 1.29,per cent (annualised) in the preceding year. The company brought about this improvement through a better turnover ratio (sales/assets) of .1.24 in 1989-90 as compared to 1.07 in the preceding year as also through a higher net profit margin on sales at 2.22 per cent as against a negative 1.20 per cent. The company succeeded in reporting a comfortable return of 12.25 per cent on the owners' equity during 1989-90 compared to a negative 6.16 per cent (annualised) in the preceding year.

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