Rural Development Programmes-A Management Approach

A Management Approach S K Barua Gurdev Singh S P Seetharaman In this paper, the authors describe how an enterprise oriented rural development programme is implemented by taking the poultry development programme as an illustration. The root cause of failures is not the choice of the programme but poor implementation strategy Introduction PLANNERS consider certain features as essential while screening programmes for inclusion in the portfolio of rural development programmes (RDP): favourable labour capital ratio (labour intensive), footloose nature of activities, adaptability of the programme to backward regions, and compatibility of programmes with socially and economically backward people. Once any RDP meets more than one of these criteria, several concessions and subsidies are offered to make the programme attractive. Additional concessions are offered to make it suitable to weaker sections like scheduled castes and tribes living in remote areas. RDPs are generally implemented through existing co-operatives, government departments, government corporations, or by forming new co-operatives.