ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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EDIBLE OILS-Needed a New Marketing Strategy

EDIBLE OILS Needed a New Marketing Strategy In view of the widely anticipated setback in oilseeds production this season because of the devastating impact of drought on kharif production, supply management is likely to pose a really formidable challenge: Despite some improvement in rabi crop prospects in the wake of beneficial rains in October in most of the oilseeds producing states there is little chance of the shortfall in kharif output being made good through increased rabi production. On current reckoning, the gap between indigenous supply and demand in respect of edible oils is being varyingly estimated between 20 lakh and 26 lakh tonnes. In the absence of any really reliable crop intelligence system and with demand projections based on questionable assumptions, estimates about the demand-supply gap are in the nature of guesstimates reflecting diverse interests. Be that as it may, there is no getting away from the harsh fact that the third year of the Seventh Plan will witness the biggest ever gap in indigenous supply and demand. Self-sufficiency in edible oils by the end of the current plan period remains a distant dream, reassuring official pronouncements notwithstanding.

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