ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

A+| A| A-

Cotton- Costs of Mismanagement

In fact the company is facing the prospect of a whopping loss this year of $ 80-100 million as against a profit of $ 30 million last year. Tandon has launched a new line of inexpensive IBM-compatible personal computers which are being sold this year in Europe and the US by retailers under various brand names. In the US they are marketed by Tandy Corporation, a major electronics retailer owning the Radio Shuck chain store. The company, now proposes to market a Tandon brand computer and predicts that its computer revenues will double in 1986 and comprise 55 per cent of its overall sales. The reason Tandon's entry in the manufacture of personal computers should be of interest to us in India is because' firstly' the firm is already in the business of manufacturing in India and, secondly, if it has to carve out a niche in the world market for personal computers it cannot ignore the South Korean and Taiwanese competition in this field. By setting up its computer manu facturing facilities in India the company stands to economise considerably in its labour cost. The virtually virgin market for micro-computers within India should be another major attraction to the firm. Bui perhaps the first move has to be made by India. And why not?

To read the full text Login

Get instant access

New 3 Month Subscription
to Digital Archives at

₹826for India

$50for overseas users


(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top