International Trade-Market Control in Fertilisers

February 2, 1985 demand could be generated by production of cheap cloth, like Janata cloth. If necessary a cess could be levied on finer and synthetic fabrics to subsidise Janata cloth. Apparently the official contention is that the Janata cloth scheme has failed to generate much interest. This does not seem to be true. Even middle class consumers purchased the cloth in a big way when the scheme was first introduced in the late 1970s. The problem with the scheme seems to be one of marketing and competing with the private sector, which is keen on promoting the more profitable expensive varieties.