ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Mourning the Last Master

magazines. Consumer and Retailer has yet to complete one full year of publication (the August issue is the tenth) and it, too, is struggling for advertisement support, as does New Delhi edited by Khushwant Singh. Bombay, the newest entrant in the field of magazine journalism is a different cup of tea, though. Unlike New Delhi it concerns itself specifically with India's cosmopolitan city, but whether Bombay is ready for it is another matter. The production of the. magazine is slick and even conceding that the city has a large and sophisticated readership it is doubtful whether it will sell in sufficient numbers to make it an economically viable proposition. Even New Delhi must find it hard to carry on with so little advertisement support.

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