ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Advertising in a Planned Economy

K Kurian This article argues that there is need for advertising expenditures in a developing economy, and particularly aims to set out the role that advertising can play even in a centrally planned economy. The more recent Soviet resort to, and justification of, advertising is quoted in amplification.

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