ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Rural Marketing of Consumer Products

How does a company pick rural markets for promotion of its products? We cannot, in this context, speak of the whole of India, nor even of the whole of a state sometimes. What we need to do is to focus attention on specific areas of opportunity. This may seem a simple problem, hut since the spending of large sums of money on advertising and distribution hinges on it, this is a major decision for any company to take.

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