ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Marketing Behaviour of Big, Medium and Small Farmers

and Small Farmers IN the present paper we present some empirical findings about the marketing behaviour of big, medium and small farmers , Our study is confined to the district Hooghly of West Bengal and to paddy. Our data consist of a random sample of 149 households distributed among a random sample of 15 villages in the district. Our principal finding contradicts the very generally held opinion that the bigger farmers hold on to their marketable surplus of products over a longer period than do the smaller farmers. Our quite unambiguous finding is that, at least for paddy in the Hooghly district of West Bengal, just the reverse is true: the smaller farmers spread out their sales over a longer time-span than do the bigger ones. Yet another generally held idea is that small fanners fetch lower prices than do the big farmers. This also is contradicted by our data. The average price secured by small farmers is actually higher than that secured by bigger farmers. This may be, at least in part, a reflection of the fact that the big fanners go in more for HYV paddy which fetches a lower price in the market than Is fetched by ordinary paddy.

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