Strategic Planning Some Operational Considerations

Strategic Planning: Some Operational Considerations S K Bhattacharyya The process of strategic planning or formulation of objectives requires consideration of the external as well as the internal environments and of the likely state of competition for assessing the threats and opportunities that arise during the strategic plan period. The objectives finally set must keep in view (a) the minimal level indicated by the weighted average cost of capital and (b) the highest level theoretically attainable by exploiting all potential opportunities and by overcoming all future threats, Such possibilities have, of course, to be reviewed in the light of the strengths and weaknesses of the organisation and to be related to the past performance of the unit.