Political Management

duty and greater consumer resistance, then, maybe, the industry has a case for total control, consumer resistance notwithstanding! Nobody with any awareness of facts can deny that the industry is in bad shape and that this is reflected, among other things, in the decline of its profitability. If the figures in the ICMF advertisement were correct, the units which are making profits now must have enjoyed a super-boom in 1963 and only those units which were grossing a minimum of 16 per cent on sales then could break-even now; further, all units set up in 1963 or later should be in the red.