ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
-A A +A

Public Relations Concept and Practice

J M Kaul The function of public relations is to bring about an adjustment or understanding between the organisation concerned and those segments of society or 'publics' with which maladjustments, arising from the pluralistic nature of modern society, have occurred or are likely to occur.

Subscribers please login to access full text of the article.

New 3 Month Subscription
to Digital Archives at

826for India

$50for overseas users

Get instant access to the complete EPW archives

Subscribe now

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top