ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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The Advertising Agency-A New Service

Advertising agencies have carried most of the burden of the rapid growth of advertising business in the last decade as the major advertisers have not expanded their advertisement departments to any appreciable extent. The agencies have responded to the challenge by reaching out towards greater sophistication and diversification of services offered.

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