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Turn of the Tide

 PUROTEMAX INDIA's sales in 1967 expanded nearly threefold to Rs 17 lakhs, but the outcome was a bigger trading loss of Rs 4 lakhs (Rs 2 lakhs). A change in the method of calculating depreciation has made the picture look a little better than it would have been. The total accumulated loss is now Rs 11 lakhs. The company produced 2.38 lakh metres of finished Alpro cable during the year. The range of cables and com- plementary accessories was also expanded. But margins shrank due to continued rise in costs of raw materials and fall in selling prices on account of slack demand, and unsatisfactory working of the annealing furnace.

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