ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Campaign Strategy and Voting Behaviour

In many parts of the country the 1967 elections were marked by a break from the earlier patterns of voting and group and party loyalties. The following study of the Kamlapur constituency in Mysore was undertaken to see how voters in 1967 reacted to various stimuli in the constituency which was reputed to be politically more conscious, where the candidates made distinguishable issues the basis of campaign strategy, and where the Congress was said to be in real danger for the first time.

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