ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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The Super Swallow

New Delhi's Super Bazar is neither a supermarket nor a cooperative but a hybrid of both, with a few oddities grafted on to it. It has the supermarket's advantage of largescale selling of mass consumption goods. It is registered as a cooperative store and aspires to be owned by its members in due course.

New Delhi's Super Bazar is neither a supermarket nor a cooperative but a hybrid of both, with a few oddities grafted on to it. It has the supermarket's advantage of largescale selling of mass consumption goods. It is registered as a cooperative store and aspires to be owned by its members in due course. Unlike a supermarket or a cooperative, however, it is Governmentsponsored, though it receives neither capital nor subsidy from Government.

It lacks the supermarket's selfservice and speed and is, oddly enough, encumbered with the old counter system of cash bills, payments and delivery. In between, customers move to and fro to accommodate the checking system. Curiously enough, these are the very evils that add up to servicing cost, which a supermarket is designed to reduce.

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