Why Are Women in India Not Choosing Safe Menstrual Products?
These quotes have been selected from the article “Suffering in Silence: Information Asymmetry and Status Quo Bias in Menstrual Hygiene Market,” that analyses how the lack of information and status quo bias among educated urban menstruating women impact their decision making while choosing menstrual products.
References:
- Business Wire (2020): “Global Market for Feminine Hygiene Products Forecast to Grow by US$10 Billion to 2027,” 16 June,
https://www.businesswire.com/news/home/20200616005387/en/Global-Market-Feminine-Hygiene-Products-Forecast-Grow
- Indian Standards Institution (1980): “Specifications for Sanitary Napkins,” First revision, IS:5405-1980
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