@Article { Title = {Experiments on Individual Decision-Making}, Author = {Daniel Friedman}, Journal = {Economic and Political Weekly}, Year = { 2011}, Month = {27}, Number = { Issue No. 35}, Volume = {Vol. 46}, Abstract = {Part 2 of the survey looks at experimental results dealing with individual choice. The discussion compares the two dominant experimental methodologies that govern individual decision-making experiments in social science. It then discusses decision-making experiments under two main heads - the psychology-oriented experiments (or what has now morphed into behavioural economics) and experiments that test observed behaviour against theoretical benchmarks derived from neoclassical microeconomic theory. The last section provides an overview and looks ahead to the future of experiments in decision-making. }, Publisher = {Economic and Political Weekly}, Type = {Journal} }