ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by Zaibun Y JasdanwallaSubscribe to Zaibun Y Jasdanwalla

Efficient Agricultural Marketing

Zaibun Y Jasdanwalla This paper attempts an assessment of the efficiency of the marketing structure for agricultural products in India. In doing so, it formulates certain criteria for judging marketing efficiency at the midro and macro levels.

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