ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Mannequins at Work

Displaying mannequins in showrooms is a business strategy adopted by all kinds of textile retailers for the promotion of their business. In the modern competitive world, women workers employed as salesgirls in retail textile showrooms are also functioning like living automatons. The fundamental rights and labour rights violations faced by salesgirls employed in the textile retail sector in Kerala are examined, and the genesis of sitting strikes (right to sit) that erupted in Kerala is mapped.
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