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Tobacco Shifting Battle Lines

Svati Chakravarty Bhatkal TWO recent events have once again focused attention on the notorious tobacco industry in India, One is a move by the Advertising Standards Council of India and tobacco product manufacturers to evolve a voluntary code, to "lay down standards for self-regulation for the advertising of tobacco products". This proposed code was discussed at a meeting of the tobacco and advertising industries (boycotted by health activists) in Bombay on December 1, 1997 The other event is the passing of a crucial resolution in New Delhi on November 30, 1997, by the Central Committee on Food Standards (CCFS), recommending a nationwide ban on gutka and pan masala. The CCFS, the apex body of health and food experts, appointed by the government and chaired by the Director General Health Services, declared pan masala a carcinogenic food item capable of causing oral cancer.
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