ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by Soumyadeep KunduSubscribe to Soumyadeep Kundu

Is Kirana the Answer to India’s Retail Dominance?

This article explores the efficacies of the kirana —alliance with the organised retail sector in both brick and mortar and online formats. Kiranas present a sea of opportunities in terms of reach and revenues, but there is a need to exercise caution.
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