ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by Rajyashree GokhaleSubscribe to Rajyashree Gokhale

The West in Japanese Advertising

Advertising the world over has proved to be a powerful vehicle for the creation and perpetuation of myths that serve the interests of the capitalist system. One of the more striking qualities of these myths is their reduction of historical experiences to mere essences.

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