ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Plain Packaging of Cigarettes

Packaging is a key marketing tool for tobacco companies and offers a wider reach than advertising. Plain packaging legislation prohibits the use of logos, colours, brand images or promotional information on the packaging of tobacco products. In countries where it has been introduced, a large number of smokers were shown to be more likely to give quitting smoking a higher priority in their lives.
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