ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

N Bhaskara RaoSubscribe to N Bhaskara Rao

Foreign Participation in Media

Public discussion on whether foreign participation should be allowed in media enterprises, has quite overlooked the fact that increasingly, the pace and path of the media is being determined by advertising, and is influenced by market research and media planning strategies in which corporates, Indian and foreign, have invested heavily.
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