The half century after the second world war was marked by the division of the world into North and South, with the latter often taking on the politically charged selfidentification of third world. This was paralleled by the divisions of "civilised" and "barbarian" and of development and poverty. This article argues that such division of geopolitical space is no longer valid and there has been a dissolution and blurring of lines which identified one with the other. Through a review of different countries in the South, this article shows how both objective criteria and self-identification often do not follow the North-South binary. Rather, there is now a "South" in the developed world while solvent consumers of the South are increasingly indistinguishable from the North.
