In the context of the recent sexual molestation of an actor in a public space in Kerala, this article analyses Malayalam cinema’s language of neo-liberal governmentality that seeks to police gendered subjectivities and regiment them within its diegetic and social terrains. It looks at the new kinds of networks forged between culture industries, the ideological state apparatus, a transformed civil society, corporate agendas, and individual actors in evolving newer forms of surveillance and punishment of bodies marginalised by gender and sexuality. The aporia of Kerala’s modernity that results in certain retrograde tendencies is most evident in its cinematic discourses, especially those built around its current investment in male superstardom.