ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Is Tweeting in Indian Languages Helping Politicians Widen Their Reach?

Indian politicians are increasingly tweeting in Hindi and other regional languages. The article finds that Hindi language tweets are more likely to be retweeted and favourited than tweets in English. Politicians in power use multilingual tweeting to offer positive messages such as greetings, whereas politicians in opposition use language strategically to use campaign-style wordplay to attack their opponents.
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