There have been long drawn-out offi cial attempts to ensure a minimum public shareholding in listed companies. The latest attempt, announced in June 2010, made the 25% limit mandatory for all companies. The limit for public sector enterprises was, however, lowered to 10% in August. This note argues that if the policy challenges identifi ed in the fi nance ministry's discussion paper of January 2008 are to be addressed, the issues of defi nition of the public, the maximum desirable promoter shareholding and identifi cation of promoter group's control should be taken up seriously.