ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Market Segmentation and Performance-of Firms-Case Study of Indian Television Industry in 80s

of Firms Case Study of Indian Television Industry in 80s K J Joseph This article, through a case study of the television market,attempts to examine whether there is regional market segmentation, whether concentration in the regional markets is significantly different from the concentration at the national level and if so, what is its impact on the firms' performances and the growth of the industry.

Growth Performance of Indian Electronics under Liberalisation

under Liberalisation THERE is an increasing recognition that industrial growth in India has picked up in the eighties in contrast with the stagnation since mid-sixties.1 The growth revival is generally attributed to the greater play of market forces consequent upon the government's 'New Economic Policy', which introduced an environment of liberalisation as against the earlier 'regime' of controls. A priori, liberalisation policies would achieve a higher growth rate inter alia by industrial restructuring and diversification: production of such industrial goods as the market forces determine would expand. The improvement in the overall industrial growth would be the result of the rapid growth of certain industries, and not necessarily across the board. In fact, the statistical evidence put forth in substantiation of higher industrial growth in the eighties is based on the revised index of industrial production (with 1980-81 100) wherein a higher weightage is given to such 'sunrise' industries as electronics, petrochemicals and automobiles.2 These new industries are the major ingredients of the growth recipe and among them electronics is the fastest growing one. Electronics industry produces not only products that are in the nature of consumer goods but its products are processes in other industries; hence it has higher linkages with rest of the economy. Thus electronics plays a major role in the restructuring of the industrial sector. Therefore, it will be timely from the policy perspective to have a close look at the growth performance of this industry. The present study is an attempt towards analysing the growth performance of Indian electronics industry in terms of structural changes and impact on different facets of industrial growth: income, employment and foreign exchange.

Bridling Growth of Electronics

IN recent years electronics sector in the country has achieved an unprecedented growth rate. In fact, it is often held that the general increase in the country's industrial output during the post -1980 period is not necessarily due to increase in industrial production across the board but due to the rapid growth of certain industries like electronics. The high output growth of electronics, in turn is attributed to a series of new policy measures initiated in the early 1980s These included (a) a policy on electronics components, (b) industrial and licensing policy for colour television (February 1983), (c) specific measures to further accelerate the rapid development of electronics (August 1983), (d) manufacture of telecommunications: relaxation of the then existing 100 per cent reservation of this sub-sector in the public sector (March 1984), (e) a new computer policy (November 1984), (0 an integrated policy measures in electronics (March 1985), (g) a computer software policy (December 1987) and so on. The new policy measures apart from ensuring greater play of market forces also ensured a series of fiscal measures including duty concessions and rationalisation of the duty structure.

Electronics in Kerala s Industrialisation

K K Subrahmanian K J Joseph This paper reviews the growth of the elctronics industry in Kerala. The focus is on the existing structure and competitiveness in an inter-regional context with a view to identifying strategy options that could maximise the potential of this industry as a vital link in the rapid industrialisation of the state, given the availability of a vast pool of skilled human resource. The development of the electronics industry in Kerala has taken place almost entirely at the initiative of the state government Therefore, an attempt is made to provide a perspective of the role of the state government THERE is now a burgeoning literature which suggests that a capital-deficient economy could stimulate growth and create considerable employment through the development and diffusion of the electronics industry if it has a vast pool of skilled human resource. Some economists' would even attribute to electronics the same role conventionally assumed for capital goods in the growth process because it is a crucial source of skill-based innovations that have a wider degree of applicability throughout the economy and society. Thus electronics has become a critical sector in modern industrialisation not only for its direct contribution to output and employment but also for its role in contributing to efficient resource-utilisation, greater productivity, and hence rapid growth in the economy as a whole.


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