A study on market-driven agriculture in the dry lands in Gujarat, especially households which embarked on dairying through the acquisition of loan-buffaloes, reveals that dairying is shot through with the politics of economic value involving dairies and milk producers. Commercial milk-production is interrupted by economic value encountering other values and affective relations of milk producers. The paper identifies limits to capitalist expansion located in people’s affective capacities and lifeworlds that emphasise becomings other than as “market producers,” in the state regarded as the most “entrepreneurial” in the country.