India's middle class visitors to the country's wildlife sanctuaries and protected areas are ignored in policy formulation as well as academic analyses of wildlife conservation. Traditionally, the conservation discourse has focused on the face-off between elite conservation institutions and the marginalised social groups, with domestic tourists being overlooked. At best, the latter are looked upon by the scientific-administrative elite as frivolous picnickers. But this neglect of an everincreasing constituency is an opportunity lost to gain its support for conservation policies and practices. It also means that the considerable investment and planning needed to promote environmental education as part of a visit to a protected area is missing.