ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by B SyamasundariSubscribe to B Syamasundari

Mangalagiri: Case Study of Master Weavers

In Mangalagiri in Guntur district of Andhra Pradesh, master weavers dominate and handlooms cooperatives are more or less non-existent. The master weavers handle a large volume of business and have expanded from a small base initially. But the entry into the trade has been managed differently by different entrepreneurs, in terms of their approach to flexibility, product differentiation, new markets, etc. This case study focuses on a small sample of five master weavers from the region.

Introduction

This special issue seeks to offer a new way of thinking about the relationship between production by handlooms and market theory. The attempt is to map the trajectory of successful handloom enterprises, locating them in the context of the growth of the handloom industry as a whole. The mapping seeks to highlight certain trends and processes that typify how handlooms work with markets and market institutions. In doing so, it also offers insights into understanding marketing practices within an artisanal mode of dispersed production.

Valuing the Non-Market

What are the non-market factors and conditions that influence marketing practices of the handloom industry? This article also studies the innovations handloom firms undertake with regard to production-related tasks. It argues for a production paradigm that values growth along with equity.

Doomed to Fail-Handloom Weavers Co-operatives in Andhra Pradesh

'Handloom Weavers' Co-operatives in Andhra Pradesh Kanakalatha Mukund B Syamasundari Handloom co-operatives in Andhra Pradesh traditionally the major handloom weaving region of India are in decline. On the basis of case studies of four weavers' co-operative societies and other data the article finds that competition from powerlooms can only partly explain the decline of handloom, as there is a new and growing market for handloom. By far the more serious reason is politicisation of co-operative societies and government and bureaucratic control.
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