November 8, 1969 1962) and Herbert F Lionberger: "Adoption of New Ideas and Practices", (Iowa State University Press, Ames, 1960). For references in Indian settings, see Udai Pareek: "Behavioural Sciences Research in India: A Directory", (Behavioural Sciences Centre, New Delhi, 1966) and S N Chattopadya: "Psychological Correlates and Adoption of Innovations", in T P S Chawdhary (ed): "Selected Readings on Community Development", (National Institute of Community Development, Hyderabad, 1968), 36.35.