ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles By Arvind Kumar Bhatt

Impact of Bancassurance on Banking-Insurance Sector in India

Bancassurance is an agreement between banks and insurance companies to sell insurance products to bank customers. An insurance company develops a product line for bank customers as part of their collaboration, which is then distributed through bank branches, a hotline, or internet banking platforms. Though the insurance density had progressed significantly since its inception in 2000, the insurance penetration remained low even after two decades of liberalisation in the insurance sector.