ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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The Legality of Plain Packaging under International Law

Plain packaging is recommended by the guidelines of the World Health Organisation Framework Convention on Tobacco Control, and has been successfully implemented in Australia since 2012. Research anticipates its effectiveness in the Indian context as well. Although strongly opposed by the tobacco industry, plain packaging measures are entirely compatible with international law.
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