ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles By Amrita Basu Roy Chowdhury

Construction of Gender Roles in Bengali Print Advertisement (2001-05)

Advertisement in globalised India has been a major area of discussion, producing a large debate on the depiction of gender roles in the media, both in print and audio-visual. This article explores how gender roles have been constructed in Bengali print advertisement from 2001–05, and locates the shifts in images, if any.