This article highlights the ambiguous, and sometimes even misleading information used in state advertisements on two separate issues (which are also interlinked with each other), that of legalisation on abortions and banning of female foeticide using sex-selective technologies. This misinformation has been a result of a combination of graphics, language and the tone used in the content. In order to be effective public information systems have to be simple and rooted in local contexts.
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